There are no universal best times to post on social media for every brand, as each audience is unique. However, guides on the best times to post can be helpful in understanding broader trends in engagement and determining when to start experimenting with posting times. While these guides may not be 100% accurate, they can still provide valuable insights for planning social media content strategies.
Sprout Social’s latest best times to post overview highlights the times when each social media platform sees the most engagement based on overall trends. For Facebook, weekdays between 9am and midday are considered the best times to post, while Sundays are the worst days for engagement. Posts made during weekday mornings and the 5pm to 6pm period tend to see the most activity, reflecting the times when more users are logging on and interacting on the platform.
Instagram sees the most engagement on weekdays between 9am and 2pm, with lower engagement on Fridays and weekends. On LinkedIn, company pages see the most engagement on Tuesdays and Wednesdays between 10am and 12pm. Pinterest, on the other hand, shows higher engagement on Tuesdays to Fridays at 1am, possibly influenced by a combination of user inspiration and the platform’s algorithm that affects engagement times. TikTok shows strong engagement trends in the afternoon, from 2pm to 6pm on weekdays.
While these recommended posting times are based on engagement rates from Sprout Social’s data, individual results may vary. Businesses can use these guides to conduct experiments and determine the best times to post for their unique audience. By analyzing these trends and experimenting with different posting times, brands can optimize their social media strategies for maximum engagement.