Your LinkedIn advertising cost really depends on several factors. The platform uses an online auction system where you compete with other advertisers attempting to reach similar target audiences. You bid based on your objective, target audience, bidding strategy, and ad relevance score.
- Target Audience: The more desirable your target audience, the higher the bid cost required to win the auction.
- Bidding Strategy: There are three strategies: maximum delivery bidding, manual bidding, and cost cap bidding. The strategy you choose directly impacts how much you pay for each result.
- Campaign Objective: This determines the optimization goals and bidding strategies available. Different objectives have unique billable events and bidding strategies, which affect your expenses.
- Ad Relevance Score: LinkedIn's auction rewards high-quality, engaging ads. A higher score means a lower cost per action.
A well-planned budget and ad strategy are crucial to getting the most from your LinkedIn ads. The cost structure includes options for cost per click (CPC), cost per 1000 impressions (CPM), and cost per send for Sponsored InMail campaigns. Average costs include:
- Cost per Click: $2.00 – $3.00
- Cost per 1000 Impressions: $5.01 – $8.00
- Cost per Send: $0.26 – $0.50
To manage your ad spend effectively, use objective-based pricing, set campaign group budgets, monitor budget usage, and test ads to improve your relevance score. This will help you make informed budget decisions and optimize your LinkedIn ad campaigns.
LinkedIn Business Manager Overview
LinkedIn Business Manager, designed to streamline ad account and page management, allows you to centralize control over all aspects of your LinkedIn marketing campaigns. This powerful tool makes managing advertising accounts and analytics on the platform seamless. By using LinkedIn Business Manager, you can gain detailed insights into ad performance and audience targeting options. This level of visibility helps you create and track campaigns with confidence.
Additionally, you can set budgets and monitor your return on investment (ROI) efficiently.
To further enhance your experience, LinkedIn Business Manager supports team collaboration and access control. This ensures that multiple team members can work together on campaigns while maintaining control over their individual roles.
As you utilize the various features of Business Manager, you'll find that it enhances your overall marketing strategy. By understanding the many capabilities of LinkedIn Business Manager, you can unlock its full potential and optimize your campaigns for maximum effectiveness.
Features and Pricing Plans
Business Manager offers three tailored plans, each designed to cater to different business needs and budgets.
The Professional plan, priced at $59.99 per month, provides a more personalized approach with advanced search filters, InMail credits, and CRM integrations to enhance the LinkedIn experience.
For those seeking more robust features, the Business Plus plan is available at $119.99 per month, building upon the Professional plan and adding additional functionalities to streamline sales operations effectively.
Alternatively, the Sales Navigator plan, priced at $79.99 per month, offers specialized tools for sales professionals, including lead and company search filters, custom lists, and buyer intent signals to take sales strategies to the next level.
Cost of LinkedIn Business Plans
LinkedIn Business provides a diverse range of plans to accommodate various operational needs and budgets.
The Premium Business plan starts at $59.99/month. It offers features such as 15 InMail credits per month, unlimited browsing for prospects, and key business insights.
The Sales Navigator plan begins at $79.99/month. It includes advanced sales features like Teamlink and Smartlinks for enhanced outreach and reporting.
For larger-scale hiring needs, Recruiter plans are available. These range from Recruiter Lite for small to mid-scale hiring to Recruiter for large-scale hires with custom pricing.
Additionally, services such as LinkedIn Learning start at $19.99/month with access to over 21,000 courses. The Event Promotion eBook provides further support for businesses.
The pricing structure of LinkedIn Business aims to accommodate a variety of operations, giving businesses the flexibility to choose the plan that best aligns with their goals and finances.
Cost of LinkedIn Recruiter
Cost for LinkedIn Recruiter is tailored to the scale of your hiring needs, with LinkedIn Recruiter, at nearly \$10,800 annually (or \$1,080 a month), designed for bigger companies and LinkedIn Recruiter Lite, at \$1,680 annually (or \$170 a month), designed for smaller businesses. Both versions are designed to optimize your hiring process by offering various features to suit your requirements.
LinkedIn Recruiter Lite, at \$170 a month, provides you with 30 InMail messages per user, advanced search filters, and collaborative tools to streamline your team's efforts. However, if you need more extensive features and higher InMail limits, LinkedIn Recruiter offers custom pricing. This premium solution allows for significantly more InMail messages, ranging from 100 to 150 per month, depending on the specific plan.
With LinkedIn Recruiter, you can leverage advanced features like note-taking, multi-user dashboards, and data ownership, making it ideal for large-scale hiring firms or corporate teams. The platform's ATS integration and limitless browsing capabilities further enhance the hiring experience.
Whether you require a more comprehensive solution or a more curated offering, LinkedIn Recruiter and Recruiter Lite cater to your unique hiring needs, providing effective tools to find the perfect candidates efficiently.
Cost of LinkedIn Sales Navigator
LinkedIn Sales Navigator offers tailored solutions to enhance your sales strategy, with prices ranging from $99.99 per month for the Core plan to custom pricing for Advanced Plus, catering to diverse business needs and goals.
You can expect comprehensive sales tools designed to optimize your workflow and improve conversion rates. The Core plan provides essential features like advanced search filters and custom lists, while the Advanced plan adds enhanced team collaboration, including shared lists and buyer intent insights.
For larger enterprises, the Advanced Plus plan offers CRM sync, advanced data integration, and robust reporting tools. This custom-priced plan ensures that your investment is aligned with your unique business requirements.
With features like InMails and advanced outreach tools, you can strengthen your connections and build meaningful relationships with prospects.
Cost of LinkedIn Learning
You can develop your professional skills with LinkedIn Learning (formerly Lynda.com), which provides access to over 21,000 courses for a monthly price starting at $19.99. This platform offers a wide range of courses covering various fields and topics such as career development, professional development, and learning and development, making it an ideal choice for professional development and skill enhancement. Subscribers can enjoy the benefits of unlimited access to the entire course library, including AI-driven content recommendations based on learning activity and broader LinkedIn insights. As you complete courses, you'll receive completion certificates that can boost your resume.
The flexibility to learn on your time, whether through bite-sized videos, in-depth content, or offline viewing, is a significant advantage. Additionally, LinkedIn Learning provides a supportive interactive community where learners can connect with peers and instructors, enhancing the overall learning experience. With LinkedIn Learning, you also have access to a responsive insights dashboard to track your progress.
To give it a try before committing, LinkedIn Learning offers a free 7-day trial. With such a low monthly subscription cost, it's well worth exploring how LinkedIn Learning can help you enhance your skills and career prospects, supporting your growth in areas like time management, negotiation, communication, and critical thinking through its comprehensive library of courses.
Suitable Options for Businesses
Businesses find great value in using LinkedIn Business Manager, which offers various pricing tiers starting at $59.99 per month for Premium Business and higher for advanced plans. The cost is well worth the enhanced sales functionalities and team collaboration tools you get, especially with Sales Navigator Advanced.
Recruiter Lite and Recruiter plans are also designed to cater to different hiring needs, offering features like advanced search filters and bulk messaging capabilities.
When it comes to professionals, LinkedIn Premium Career at $29.99/month helps you stand out to recruiters and provides unlimited access to LinkedIn Learning courses.
Speaking of LinkedIn Learning, their course offerings start at $19.99/month and include completion certificates, making it a valuable resource for personal and professional development.
For businesses, the investment in LinkedIn Business Manager is strategic. The advanced plans enable better management of ad accounts and pages, along with better visibility across marketing efforts. While the cost might seem significant, the benefits of enhanced team collaboration, advanced sales tools, and increased visibility make it a worthwhile investment.
Key Benefits of LinkedIn Premium
Getting the most out of LinkedIn Premium means leveraging its powerful tools to boost your career or business. Key benefits include access to advanced search filters, premium InMail credits, and unlimited LinkedIn Learning courses to continually develop your skills.
The premium business account provides 15 InMail credits per month for enhanced outreach. Additionally, advanced search filters help you target the right prospects more quickly, ultimately enhancing your sales strategy.
For those focused on sales, the Sales Navigator plan offers features like LinkedIn TeamLink, Smartlinks, and CRM sync for even more effective sales outreach. Using these advanced tools will put you ahead of your competitive landscape, driving your career and business forward.
Custom Pricing Options
With tailored pricing strategies in place, LinkedIn Business Manager helps businesses optimize their advertising investments by aligning costs with specific needs and goals. This approach is particularly beneficial as it allows you to choose the features and services crucial to your marketing objectives, such as CPC, CPM, and CPS.
The pricing for LinkedIn Business Manager depends on several factors, including the company's size, industry, advertising objectives, and desired features. Given the unique requirements of each business, custom pricing options are designed to ensure that you only pay for the components you need, avoiding additional costs for services that don't contribute directly to your goals, such as the need to boost website traffic, increase brand awareness, or drive sponsored messaging.
To get a clear picture of your investment, you can request a quote from LinkedIn, which will provide a personalized summary of your costs based on your business's unique needs and objectives.
Frequently Asked Questions
How Much Does Linkedin Management Cost?
You're curious about the cost of LinkedIn management services. Expect a wide range based on factors like complexity and your freelancer's experience level.
Entry-level freelancers might charge between $10 and $25 per hour, while senior-level experts can go up to $50 or more per hour.
Social media agencies usually bill $2,000 to $10,000+ per month.
How Much Does Linkedin Premium Business Cost?
You might be wondering how much LinkedIn Premium Business costs.
The premium plan, specifically designed for sales professionals and business owners, costs $59.99 per month.
This plan provides valuable tools to enhance your outreach on LinkedIn, including 15 InMail credits monthly and unlimited browsing to find high-quality leads.
Additionally, it includes key business insights to boost your sales capabilities.
How Much Does Linkedin Ads Cost Breakdown?
LinkedIn ads are likely a crucial part of your B2B marketing strategy, and understanding their cost is essential.
The overall benchmarks for LinkedIn Ads cost are CPC of $5.26 per click, CPS of $0.80 per send, and CPM of $6.59 per 1,000 impressions.
These costs can vary based on factors such as target audience, bidding strategy, and ad relevance score.
Effective ad spending on LinkedIn relies on tailoring your strategy to your specific business goals and budget to optimize your ad spend effectively.
How Much Does a Linkedin Business Page Cost?
Setting up a LinkedIn Business Page is free, allowing you to establish a professional online presence. However, costs can vary depending on advertising budget, premium features, and targeted audience demographics.
Additionally, expenses can be incurred for using detailed analytics tools or promoting posts.
The total cost of a LinkedIn Business Page will depend on how you choose to utilize its features.
Conclusion
LinkedIn advertising costs, on average:
- Cost per Click (CPC): $2.00 – $3.00 per click
- Cost per Impression (CPM): $5.01 – $8.00 per 1000 impressions
- Cost per Send (CPS): $0.26 – $0.50 per send for Sponsored InMail campaigns
Key factors influencing the cost of LinkedIn ads:
- Target Audience
- Bidding Strategy (e.g., Maximum Delivery, Manual, or Cost Cap)
- Campaign Objective (e.g., Brand Awareness, Website Visits, Lead Generation)
- Ad Relevance Score (determined by engagement metrics like clicks, comments, and shares)