LinkedIn is rolling out a new subscription option called LinkedIn Premium Company Pages, aimed at businesses. This new feature offers a range of dedicated features for paying brands, including a custom call-to-action button, the ability to see who has visited your page, a custom testimonial feature, AI-powered post writing assistance, auto-inviting engaged members to follow your page, and a LinkedIn Premium logo display on your page. This new option is currently being tested with selected SMB users at a starting price point of $99 per month.
While some of these features may be beneficial, such as knowing the individuals who have visited your page and the ability to stand out with display tools, the price point may be too high for many SMBs to consider. There is also some speculation of priority placement in search, which could potentially add value depending on the business and audience. With LinkedIn’s growing popularity and engagement levels, this new feature could be attractive to brands looking to capitalize on the platform’s success. However, it may still be missing a key element needed to fully engage brands.
LinkedIn has seen increased interest as other social media platforms face challenges, with more brands turning to LinkedIn as a viable alternative. The platform has reached record highs in usage and engagement, prompting the introduction of new features like the dedicated video feed. Premium Company Pages are part of LinkedIn’s efforts to provide more value to businesses and capitalize on its current momentum. It remains to be seen if brands will be enticed by the early features and whether LinkedIn will introduce additional features in the future to further attract businesses.
The ability to see who has visited your page and the option to feature client testimonials or quotes are features that could be appealing to brands looking to stand out on LinkedIn. The AI-powered post writing assistance tool is designed to help users compose updates more efficiently, while the feature that automatically invites engaged members to follow a page could help grow audiences with minimal effort. While some of these features may offer benefits, the overall value of the subscription option may be limited for many SMBs, especially considering the price point and the availability of similar tools through external apps.
LinkedIn’s Premium Company Pages are still in the testing phase, with limited availability and features currently being tested with selected users. The platform is seeking to provide additional value to businesses that use LinkedIn as a marketing tool, while also capitalizing on its recent surge in popularity and engagement. It remains to be seen if more brands will show interest in the new subscription option and if LinkedIn will continue to refine and expand its features based on user feedback. Overall, the success of LinkedIn’s Premium Company Pages will likely depend on the platform’s ability to provide meaningful value to businesses at a competitive price point.