LinkedIn has recently introduced new video carousels on its platform, showcasing algorithmically matched video clips to users based on their activity and profile details. These carousels offer a side-scrolling display of videos that users can tap on to access a full-screen video feed in a vertical format, similar to TikTok. This move is part of LinkedIn’s efforts to capitalize on the popularity of video content and attract younger audiences who prefer video updates.
The platform has seen a significant increase in video content uploads, with 1.5 million pieces of content being uploaded every minute. Video is now the fastest-growing content type on LinkedIn, with a 34% year-over-year increase in video uploads. Despite this growth, some believe that short-form videos may not be the most effective format for engagement on LinkedIn, as professionals may be seeking more in-depth content that provides value and insights. However, the platform’s focus on video content shows its commitment to evolving with changing content trends and engaging users in new ways.
There are suggestions for LinkedIn to consider adding a dedicated video feed that prioritizes live-streaming to showcase industry events and updates. This would allow users to access more engaging and valuable video content that aligns with their professional interests. While the current video carousels offer a non-intrusive way to display video content in-stream, there are doubts about their effectiveness in driving increased video engagement on the platform. It remains to be seen whether these carousels will have a significant impact on user behavior and consumption patterns.
Despite concerns about the suitability of short-form videos on LinkedIn, the platform continues to see a rise in video engagement and content uploads. With more users embracing video content, LinkedIn has an opportunity to capitalize on this trend by experimenting with new video formats and features. While the success of video carousels remains uncertain, the platform’s focus on promoting user-generated video content and attracting younger audiences through engaging video updates shows its commitment to staying relevant in a rapidly changing digital landscape.
In conclusion, LinkedIn’s introduction of video carousels is part of its broader strategy to leverage the increasing popularity of video content on the platform. While there are doubts about the effectiveness of short-form videos on LinkedIn, the platform’s focus on video content and user engagement demonstrates its willingness to adapt to changing content consumption trends. By exploring new video formats and features, LinkedIn aims to enhance the user experience and attract a wider audience of professionals who are interested in video updates and industry insights. The success of LinkedIn’s video carousels will depend on user feedback and engagement, but the platform’s commitment to evolving with digital trends bodes well for its future growth and relevance in the professional social networking space.