A direct messaging feature on LinkedIn that allows users to send personalized messages to other LinkedIn members who may not be in their network. Unlike regular messages, InMail messages appear prominently in a recipient’s inbox and have higher open rates since they stand out from standard connection requests and comments. B2B marketers use InMail to reach decision-makers directly for outreach campaigns, sales pitches, or recruitment efforts without requiring a prior connection.
InMail
Nelson Malone is a LinkedIn strategy specialist and B2B marketing expert with a decade of experience helping professionals grow on LinkedIn. As editor of Linkedin Daily, he covers LinkedIn algorithm updates, advertising strategies, personal branding, and career growth.
