A first-degree connection on LinkedIn is someone you are directly connected toâmeaning they have accepted your connection request or you have accepted theirs. These are your immediate network contacts, distinct from second-degree connections (connections of your connections) or third-degree connections. For B2B marketers, first-degree connections are your most valuable audience since your messages, posts, and profile updates reach them directly, making them ideal targets for relationship building and business development outreach.
First-Degree Connection
Nelson Malone is a LinkedIn strategy specialist and B2B marketing expert with a decade of experience helping professionals grow on LinkedIn. As editor of Linkedin Daily, he covers LinkedIn algorithm updates, advertising strategies, personal branding, and career growth.
