A second-degree connection on LinkedIn is someone who is connected to one of your first-degree connections (direct contacts), but not directly connected to you. You can view their profile and send them a message through LinkedIn’s messaging feature, though they may be less likely to respond than direct contacts would be. For B2B marketers, second-degree connections represent warm outreach opportunities since a mutual contact can provide an introduction or social proof of your credibility.
Second-Degree Connection
Nelson Malone is a LinkedIn strategy specialist and B2B marketing expert with a decade of experience helping professionals grow on LinkedIn. As editor of Linkedin Daily, he covers LinkedIn algorithm updates, advertising strategies, personal branding, and career growth.
