A targeting feature that lets you upload a list of customer emails, website visitors, or account names to reach those specific people or companies with ads on LinkedIn. The platform matches your list against its user database to identify and target those individuals across the network. B2B marketers use this to focus ad spend on existing customers, sales prospects, or website visitors rather than casting a wider net to unknown audiences.
LinkedIn Matched Audiences
Nelson Malone is a LinkedIn strategy specialist and B2B marketing expert with a decade of experience helping professionals grow on LinkedIn. As editor of Linkedin Daily, he covers LinkedIn algorithm updates, advertising strategies, personal branding, and career growth.
