Frequently Asked Questions: LinkedIn Video FAQ: everything You Need to Know
What is the maximum video length on LinkedIn?
LinkedIn native video supports videos up to 10 minutes long. However, videos between 30 and 90 seconds get the highest completion rates. For LinkedIn Live broadcasts, there is no maximum duration.
Does LinkedIn Video autoplay?
Yes, LinkedIn Videos autoplay silently in the feed when a user scrolls past them. This makes the first 3 seconds of your video critical – use visuals and text overlays to hook viewers before they scroll past.
What video file formats does LinkedIn support?
LinkedIn supports ASF, AVI, FLV, MOV, MPEG-1, MPEG-4, MKV, WebM, H264/AVC, VP8, VP9, WMV2, and WMV3. MP4 is the most reliable format. Maximum file size is 5GB.
Should I add captions to LinkedIn Videos?
Yes, absolutely. Studies show 85% of LinkedIn Videos are watched without sound. LinkedIn has a built-in auto-captioning feature you can enable, or you can upload an SRT file. Videos with captions get significantly higher engagement.
Do LinkedIn Videos get more reach than regular posts?
Yes. LinkedIn’s algorithm gives native video posts 5x more distribution than text-only posts and 3x more than image posts. This advantage applies only to videos uploaded directly to LinkedIn – not YouTube links.
What aspect ratio is best for LinkedIn Video?
Square (1:1) at 1080x1080px performs best for mobile users. Landscape (16:9) at 1920x1080px is standard but shows with black bars on mobile. Portrait (9:16) is increasingly popular for mobile-first content.
Can I schedule LinkedIn Videos?
Yes, LinkedIn’s native scheduler allows you to schedule posts including video up to 3 months in advance. Third-party tools like Hootsuite and Buffer also support LinkedIn Video scheduling.
