Frequently Asked Questions: linkedin company page FAQ: Setup, Management, and Growth
How do I create a LinkedIn company page?
Click the Work icon in the top right of LinkedIn, scroll down and click Create a Company Page. Choose your page type (Company, Showcase Page, or Educational Institution). Fill in your company name, LinkedIn public URL (choose carefully – it cannot be changed later), website, industry, company size, and company type. Add your logo and cover image, then click Create page.
Do LinkedIn company pages get less organic reach than personal profiles?
Yes, significantly. LinkedIn company page posts typically reach 1-5% of followers organically. Personal profile posts from active creators can reach 10-30% of connections. This is why many B2B marketers prioritize personal profile content and use company pages primarily for paid ads and employee advocacy.
How do I grow LinkedIn company page followers?
The fastest ways to grow company page followers: invite your 1st-degree connections (you get 100 invite credits/month per admin), add a LinkedIn Follow button to your website, have employees add the company to their profile and share company posts, run a Follower Ad campaign, and post consistently valuable content (2-3x per week).
Can I run LinkedIn ads from a personal profile?
No. LinkedIn ads (Sponsored Content, Message Ads, Text Ads, etc.) must be run through linkedin campaign manager, which requires a company page. Even if you are advertising personal content, you need a company page to create ad campaigns.
What is a LinkedIn Showcase Page?
A Showcase Page is a sub-page of your main company page used to highlight a specific brand, product line, or initiative. Large companies use them to segment audiences – for example, Microsoft has Showcase Pages for Azure, LinkedIn, and other products. Showcase Pages have their own followers and content stream separate from the main page.
How many admins can a LinkedIn company page have?
A LinkedIn company page can have an unlimited number of admins. There are different admin roles: Super Admin (full control), Content Admin (post content, view analytics), Analyst (view analytics only), Sponsored Content Poster (create and manage ads), and Lead Gen Form Manager (access Lead Gen Form responses).
Should my company post on LinkedIn every day?
Posting 3-5 times per week is the LinkedIn-recommended cadence for company pages. Posting more frequently can actually reduce per-post reach as the algorithm limits how many posts appear from the same source. Consistency matters more than frequency – a reliable 3x per week schedule builds audience faster than sporadic daily bursts.
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