{"total_keys":1323,"placeholder_keys":{"meta_custom_fallback":"update","search_placeholder":"","single_post_caption_fallback":"0","facebook_default_img":{"url":"","id":"","height":"","width":"","thumbnail":"","title":"","caption":"","alt":"","description":""}},"sample_keys":["last_tab","logo","dark_logo","retina_logo","dark_retina_logo","mobile_logo","dark_mobile_logo","transparent_logo","transparent_retina_logo","icon_touch_apple","icon_touch_metro","header_style","header_template","sticky","smart_sticky","hd1_more","hd1_header_socials","hd1_width","hd1_nav_style","hd1_height","hd1_background","hd1_color","hd1_color_hover","hd1_color_hover_accent","hd1_sub_background","hd1_sub_color","hd1_sub_color_hover","hd1_sub_scheme","dark_hd1_background","dark_hd1_color"]} I'd be happy to help, but I notice the original title you prov... | Linkedin Daily
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I’d be happy to help, but I notice the original title you prov…

Nelson Malone
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What Is a LinkedIn Featured Section? How to Use It to Showcase Your Work

The LinkedIn Featured Section is a customizable area near the top of your LinkedIn profile where you can pin and showcase your best work. Unlike the rest of your profile (which is largely formatted by LinkedIn), the Featured section gives you direct control over what visitors see first. You can pin posts, articles, links to external content, media files (images, PDFs, presentations), and documents.

When you enable Creator Mode, the Featured section moves higher on your profile – appearing just below your intro card and above your Activity section. This prime real estate makes it one of the most valuable areas of your LinkedIn profile for creating strong first impressions with recruiters, prospects, and potential collaborators.

What You Can Add to the LinkedIn Featured Section

  • Posts – Pin any of your existing LinkedIn posts (text, image, video, or carousel). Great for pinning your highest-engagement post or a post that best represents your value.
  • Articles – Feature any LinkedIn article you have written. Best used for your most comprehensive, evergreen thought leadership pieces.
  • Links – Add external URLs with a custom title and description. Use this to link to your website, portfolio, case studies, press mentions, or landing pages.
  • Media – Upload files directly: PDFs (a portfolio, case study, or presentation), images, or documents. Visitors can view and download them directly from your profile.

LinkedIn Featured Section Best Practices

  • Lead with your strongest piece – The first item in your Featured section is shown prominently. Make it your best work, most impressive credential, or highest-stakes lead magnet.
  • Include a lead magnet or CTA – If you have a free resource (ebook, checklist, template, newsletter), feature it here with a link to a landing page or sign-up form. This converts profile visitors into leads.
  • Keep it current – Update your Featured section at least quarterly. Outdated content signals that you are not active on the platform.
  • Use custom titles and descriptions – When adding a link or media file, write a compelling title and description that explains the value to the viewer. Do not leave these as defaults.
  • Limit to 3-5 items – More than 5 featured items can overwhelm visitors and dilute attention. Choose your top 3-5 and rotate as your work evolves.
  • Match your featured content to your audience – If you are targeting recruiters, feature your best career accomplishment. If targeting clients, feature a case study or testimonial. Tailor to who is most likely to visit your profile.

How to Add Items to Your LinkedIn Featured Section

  1. Go to your LinkedIn profile
  2. Scroll down to the Featured section (or click Add profile section and choose Recommended – Featured if it does not exist)
  3. Click the + Add icon in the Featured section header
  4. Choose: Add a post, Add an article, Add a link, or Add media
  5. Follow the prompts to add your content and customize the title/description
  6. Click Save
  7. To reorder items, click the pencil icon in the Featured section and drag items to your preferred order

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By Nelson Malone
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Nelson Malone is the Editor in Chief of LinkedIn Daily and a LinkedIn marketing strategist with over a decade of experience. He specializes in B2B lead generation, LinkedIn content strategy, organic reach optimization, and professional branding. His work has helped hundreds of businesses and professionals grow their presence on LinkedIn.
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