Ghost Writing

Ghost writing is when someone writes content that gets published under another person’s or company’s name, with no credit given to the actual writer. For B2B marketers and LinkedIn professionals, this typically means hiring a writer to produce articles, posts, or thought leadership pieces that you then publish as your own work to build your personal brand or establish company authority. The ghost writer stays completely behind the scenes—they’re paid for the work but receive no byline or acknowledgment.