Win Rate is the percentage of sales opportunities that your team closes as customers, calculated by dividing deals won by total deals in a given period. For B2B marketers, tracking win rate helps you measure which campaigns and lead sources actually drive revenue, not just clicks or meetings. A 20-30% win rate is typical for B2B sales, though your benchmark depends on your industry, deal complexity, and sales cycle length.
Search
Top Stories
Explore the latest updated news!
