Buyer Intent Data

Buyer Intent Data refers to behavioral signals that indicate a prospect is actively researching a purchase decision. These signals include content consumption patterns, search queries, website visits, and engagement with competitor content. On LinkedIn, intent signals include profile visits, engagement with posts about relevant topics, and job postings that suggest budget or tech stack changes. B2B sales teams use intent data to prioritize outreach to accounts showing active buying signals, dramatically improving response rates and shortening sales cycles.