In today’s market, consumers are increasingly drawn to unique, customized products that showcase their personal style and values. This shift is driving demand for the creation of more micro brands, presenting new or seasoned entrepreneurs with a prime opportunity to earn extra income through starting their own brand as a side hustle.
Why Blanka?
Blanka empowers you to tap into this growing trend with ease. Whether you’re interested in launching your own makeup or skincare brand, Blanka’s platform gives anyone the ability to create a branded line of cosmetics, skincare, or hair care within minutes. Our platform makes starting a brand effortless, giving entrepreneurs the opportunity to launch with zero risk, zero commitment, and zero MOQ (minimum order quantity)—historically the biggest barrier to entry for aspiring business owners.
How to get started with Blanka:
Select and Create Your Products:
- Choose from a wide range of high-quality skincare, hair care, and beauty products
- Order samples directly to your door
Customize and Launch Your Brand:
-Use our logo visualizer to design and visualize your custom products branded with your logo.
-Integrate your customized products into your online store through Blanka’s direct integrations with Shopify, WooCommerce, and Wix.
Sell with Ease:
-Once your store is live, Blanka handles the logistics. We manage printing, packaging, and shipping directly to your customers, so you can focus on growing your brand!
Blanka provides best-in-class customer support to guide you every step of the way, ensuring a smooth and successful launch of your personalized product line. Join thousands of successful entrepreneurs who have turned their passion into profit with Blanka.
Success Story: Genn Shaughnessy – From Makeup Artist to Beauty Entrepreneur
Genn Shaughnessy is a prime example of turning a side hustle into a thriving business. Starting as a makeup artist, Genn realized she needed more flexibility to balance her career and family life. What began as freelance makeup gigs quickly evolved into something much bigger. After experiencing a few pivotal life moments, including missing out on her daughter’s school events and facing a health scare after the birth of her son, Genn knew she needed to take control of her financial future.
With the onset of the COVID-19 pandemic, Genn saw an opportunity to expand her consignment store’s online presence and pivot her focus to ecommerce. After extensive research, she discovered the world of private label dropshipping and decided to launch her own makeup line using Blanka’s platform. This move not only allowed her to create a new revenue stream but also aligned with her passion for beauty and makeup.
Genn’s makeup line has become a significant part of her business, allowing her to offer her products both online and in her consignment store. She even takes her products on location for commercial productions and TV shows, capitalizing on every opportunity to showcase her brand. Genn’s story highlights the power of leveraging a side hustle into a full-fledged business, especially when backed by a platform like Blanka that supports entrepreneurs with minimal risk and investment.
Her advice to others? Build a brand rooted in your values, pace yourself, and don’t be afraid to delegate. Genn’s journey is a testament to how passion, combined with strategic thinking and the right tools, can turn a side hustle into a lucrative business.
Challenges and Risks
Starting a side hustle, especially in the beauty industry, can be incredibly rewarding, but it’s important to acknowledge the challenges and risks that come with it, even when using a platform like Blanka. Here’s an honest look at what you might face and how to mitigate these risks.
1. Market Saturation: The beauty industry is highly competitive, with countless brands vying for consumer attention. Standing out in a crowded market can be difficult, especially for new entrepreneurs. With Blanka, while you have the advantage of creating a private label line, you still need to invest time in branding and marketing to differentiate your products from others.
Mitigation: Focus on building a strong, authentic brand that resonates with your target audience. Leverage Blanka’s customization options to create unique products and invest in marketing strategies that highlight your brand’s unique selling points.
2. Branding and Marketing Expenses: Launching a side hustle with Blanka might not require a large initial investment in inventory, but successful branding and marketing still demand resources. If not managed carefully, these costs can add up, potentially outweighing your profits, especially in the early stages.
Mitigation: Start with a lean marketing strategy, focusing on organic growth through social media and word-of-mouth. As your business grows, reinvest profits into more sophisticated marketing campaigns.
3. Scaling Challenges: As your side hustle grows, scaling can present new challenges. Managing increased orders, maintaining product quality, and ensuring consistent customer service can become overwhelming.
Mitigation: Plan for growth by gradually scaling your operations. Use Blanka’s services to easily adjust your order quantities and product offerings as demand increases. Consider outsourcing tasks like customer service and logistics as your business expands.
By being aware of these challenges and proactively addressing them, you can navigate the risks associated with starting a side hustle through Blanka and build a successful, sustainable business.
Kaylee Lieffers CEO of Blanka