Earned Media

# Earned Media

Earned media is third-party coverage of your company, product, or brand that you don’t pay for directly. It includes news articles, social media mentions, reviews, podcasts, and other content created by journalists, influencers, customers, or industry analysts.

Unlike paid media (advertising) or owned media (your website or blog), earned media carries credibility because it comes from independent sources. A journalist writing about your product or a customer posting a positive review both constitute earned media.

Organizations typically acquire earned media through press releases, media relations, and newsworthy announcements. According to Cision’s 2022 research, earned media reaches audiences 2.7 times more effectively than paid media at building brand trust and influencing purchase decisions.