The mysterious and controversial social media account known as “Enfant Terrible” on X platform, believed to be run by political advisor Santiago Caputo, has been making waves with its bold and provocative tweets. The account expresses a desire for total power in order to transform Argentina into a powerful nation, criticizing the current democratic system and advocating for drastic changes to move the country forward. Caputo, known as the “architect” of President Javier Milei’s unexpected electoral victory, has been instrumental in shaping the communications strategy of the La Libertad Avanza party, particularly on social media where it has found success.
Caputo has cultivated a secretive digital persona, drawing comparisons to characters from the British crime drama Peaky Blinders. He is seen as the mastermind behind the narrative that underpins the Milei administration’s communications strategy, using digital trolls and bots to attack political enemies and spread the party’s message. While rumors of “dark funds” from intelligence services supporting their operations have not been confirmed, the digital influence of La Libertad Avanza cannot be underestimated.
The Milei administration’s communications strategy is described as aggressive and focused on generating conflict with opponents, similar to tactics employed by leaders such as Donald Trump and Jair Bolsonaro. The president’s high positive image in public opinion polls suggests that his strategy is resonating with his supporters, although his negative image is also on the rise. Questions about Milei’s ability to govern and build consensus have persisted, with concerns about his capacity to negotiate and manage social unrest.
Critics of the Milei administration have raised concerns about the president’s authoritarian tendencies and his attempt to control the media through financial pressure. Despite challenges and criticisms, there is a belief that Milei could retain popular support for up to 12 months, with the impact of economic policies becoming more apparent by the end of the year. The focus remains on Milei’s desire for power and his vision for transforming Argentina under his rule.
Overall, the Milei administration’s aggressive communications strategy and focus on conflict have polarized public opinion and raised questions about the president’s governing capabilities. While supporters applaud his bold approach and vision for change, critics warn of the risks associated with his authoritarian tendencies and confrontational style. The future of Argentina under Milei’s leadership remains uncertain, as the administration navigates economic challenges and political resistance.