LinkedIn is now reportedly looking to launch a gaming feature on its platform, following in the footsteps of other social media apps like Facebook and TikTok. The new gaming feature will include puzzle-based games like “Queens,” “Inference,” and “Crossclimb.” The move into gaming is seen as a potentially lucrative one for LinkedIn, as the gaming industry is currently valued at $282 billion and projected to continue growing in the coming years, reaching over $363 billion by 2027.
For LinkedIn, the addition of games could help to drive engagement on the platform and deepen relationships among users. The company’s parent company, Microsoft, has a strong presence in the gaming industry with properties like Xbox, Activision Blizzard, and ZeniMax. Microsoft’s gaming division brought in $7.1 billion in revenues last year, showing the potential for LinkedIn to leverage their expertise in gaming to create a successful feature on the platform.
The move by LinkedIn to introduce games comes as data shows that many employees spend at least an hour each day, including playing games at work. A significant percentage of workers also report playing online games for several hours per week, highlighting the popularity and appeal of gaming as a form of entertainment. With other social media platforms already offering gaming options, LinkedIn’s decision to enter this space is a strategic move to compete with other players in the market.
While LinkedIn has not yet announced a specific launch date for its gaming feature, the company has indicated that it is working towards the release of the new games. The addition of puzzle-based games like “Queens” and “Inference” is aimed at providing users with a fun and interactive way to engage with the platform, sparking conversations and building relationships among professionals. With the gaming industry showing strong growth potential, LinkedIn’s foray into gaming could help to attract and retain users on the platform.
As LinkedIn expands its offerings to include gaming, it is positioning itself to compete more effectively with other social media apps that have long offered games as part of their platforms. The popularity of online puzzle games like Wordle has shown the appeal of gaming as a form of entertainment for users across different demographics. By tapping into this trend, LinkedIn is striving to create a more engaging and interactive experience for its users, while also potentially driving revenue through gaming-related features on the platform.
Overall, LinkedIn’s move into the gaming space represents a strategic decision to diversify its offerings and cater to the changing preferences of users. By adding puzzle-based games like “Crossclimb” to its platform, LinkedIn is aiming to create a more dynamic and interactive experience for professionals looking to connect and engage with others in their industry. With the gaming industry continuing to grow and evolve, LinkedIn’s entry into this space could help to solidify its position as a leading social platform for professionals worldwide.