LinkedIn is expanding its features yet again, this time with the addition of short-form videos. Following in the footsteps of popular platforms such as TikTok, YouTube Shorts, and Facebook and Instagram Reels, LinkedIn users will soon be able to scroll through quick videos on the site. The feature is still in the early stages of development, with most users not yet having access to it. The videos will be housed in a new Video tab at the top of the navigation bar, where users can like, comment on, and share the content.
This new addition comes after LinkedIn previously allowed users to post “fun and casual” ephemeral videos, but discontinued the Stories feature in August 2021. The company stated at the time that they were shifting towards a “reimagined video experience that’s even richer and more conversational.” The short videos on LinkedIn will provide users with a quick and easy way to consume content, similar to how they engage with videos on other social media platforms. Swiping away will bring up the next video in the feed, allowing for a seamless viewing experience.
While other short-form video platforms use algorithms to tailor content to individual interests, LinkedIn has not disclosed how their video feed will be curated. It remains to be seen how the professional social media network will differentiate its video content from competitors like TikTok and Instagram. As the feature is still in testing, LinkedIn has not announced a timeline for a wider rollout. Users will have to wait for an official announcement from the company regarding the availability of short videos on the platform.
With the addition of short-form videos to LinkedIn, the platform continues to evolve and adapt to the changing preferences of its user base. By incorporating features that are popular on other social media sites, LinkedIn aims to keep users engaged and provide them with a variety of content options. The emphasis on short videos aligns with the trend towards quick, easily digestible content that dominates the social media landscape. As LinkedIn continues to innovate, users can expect more updates and enhancements to enhance their experience on the platform.
Overall, the introduction of short-form videos on LinkedIn represents a significant shift in the type of content available on the platform. Users will now have the option to consume quick, engaging videos alongside the traditional professional content that LinkedIn is known for. The feature is currently in the testing phase, with limited access for users, but promises to provide a new and dynamic way to interact with content on the site. As LinkedIn continues to make updates and improvements, users can look forward to a more interactive and engaging experience on the platform.