A new trend named #AppraisalButter has emerged on social media, particularly on LinkedIn, as the annual appraisal season approaches. The New Thing, a social and culture marketing agency, has introduced a butter packet called ‘L’Appraisal Butter’ to celebrate this season. They have collaborated with LinkedIn to design over 50 exclusive packets that were delivered to workplaces with a message encouraging individuals to focus on improving their performance rather than trying to butter up their bosses during appraisals. The concept of ‘buttering up’ bosses was initially shared by corporatcomics on Instagram, which was later picked up by LinkedIn to provide tips and tricks for career advancement during appraisal season.
Influencers like Ankita Chawla, known as “hustlerani,” have joined in on the appraisal season trend by sharing tips on how to effectively butter bosses in the right measure. Additionally, media outlets like Brut India have created vox pop interviews to gather people’s opinions on the concept of ‘buttering up’ bosses. On LinkedIn, professionals from various backgrounds shared their perspectives, with one Chief Human Resource Officer warning against excessive buttering up as it could lead to complications, emphasizing the importance of making wise decisions during appraisals. Another user used the butter packet as a conversation starter to discuss the gender gap in appraisals.
Amidst the trend of ‘buttering up’ bosses during appraisal season, a CEO stressed the significance of honesty and consistency in communication in the workplace. The CEO highlighted the potential pitfalls of excessive buttering and emphasized the importance of maintaining integrity and transparency in all interactions. The use of the butter packet as a symbol of workplace dynamics has sparked conversations about career advancement, gender equality, and effective communication in the corporate world. With its creative initiative, LinkedIn has transcended traditional networking strategies by initiating conversations through a unique and engaging approach that has resonated with professionals across different industries.
The concept of ‘Appraisal Butter’ has taken social media by storm, with influencers and media outlets joining in to discuss the nuances of buttering up bosses during appraisal season. The collaboration between The New Thing and LinkedIn to create ‘L’Appraisal Butter’ packets has sparked creativity and engagement among professionals, prompting discussions about career advancement strategies and workplace dynamics. Through social media posts and interviews, individuals have shared their opinions on the impact of buttering up bosses on appraisals and career progression, with some highlighting the importance of honesty and consistency in communication. These conversations have shed light on the complexities of workplace dynamics and the need for guidance and mentorship to navigate appraisals effectively.
As professionals engage in conversations about ‘buttering up’ bosses and navigating appraisals, the underlying theme of honesty, integrity, and communication resonates throughout the discussions. The use of the butter packet as a symbol of workplace interactions has sparked thought-provoking dialogues about gender equality, career advancement, and the challenges of navigating appraisals in a competitive environment. LinkedIn’s innovative approach to promoting career development through creative initiatives like ‘L’Appraisal Butter’ has elevated the discourse surrounding appraisals, encouraging professionals to focus on improving their performance and communication skills rather than resorting to tactics like buttering up bosses. By fostering meaningful conversations and promoting authenticity in the workplace, LinkedIn has set the stage for a more transparent and inclusive corporate culture that values honesty and integrity above all.