LinkedIn is introducing its new Premium Company Pages offering to help SMBs enhance their business profiles. This subscription feature offers various tools and options to help brands maximize their presence on the platform. Some of the features include custom call-to-action buttons, insights into page visitors, testimonial displays, access to AI writing assistant tools, and more. The Premium Company Pages aim to provide businesses with opportunities to promote their products and services effectively.
In addition to the current features, LinkedIn is also working on developing more elements for Premium Company Pages. This includes showcasing rich media and reviews directly on the business profile through a new section called “Services Showcase.” A “Request Services” custom button is being rolled out to help generate leads. Premium Business subscribers will receive more alerts from searchers looking for quotes, and member profiles will be displayed in more areas. The use of AI is also integrated into the Premium Business subscription to help subscribers save time and increase their chances of reaching potential clients.
The cost of LinkedIn’s Premium Business subscription starts at $99 per month, with a discounted rate for annual payment. While the price may seem high, the enhancements provided by the subscription could prove to be valuable for businesses looking to generate leads through LinkedIn. The decision to invest in a Premium Business subscription depends on the individual business and the value they find in utilizing LinkedIn for lead generation. However, if LinkedIn is a significant source of leads for a brand, the Premium Company Pages offering could be worth considering.
LinkedIn has started rolling out Premium Company Pages, and they are expected to be globally available by the end of July. This rollout aims to provide businesses with more opportunities to enhance their presence on the platform and connect with their target audience effectively. The Premium Company Pages offering is designed to cater to SMBs and help them make the most out of their LinkedIn business profile. LinkedIn users can learn more about Premium Company Pages on the platform’s website and explore how these features can benefit their business.
The Premium Company Pages offering includes a variety of features such as custom CTA buttons, insights into page visitors, testimonial displays, and access to AI writing assistant tools. LinkedIn is continuously working on developing more features for Premium Company Pages, including the ability to showcase rich media and reviews directly on the business profile. Premium Business subscribers will also receive more alerts and exposure in search results, along with AI tools to improve their outreach and communication efforts. The integration of AI in these features reflects LinkedIn’s commitment to leveraging technology to enhance user experience on the platform.
In conclusion, LinkedIn’s Premium Company Pages offering is aimed at helping SMBs enhance their business profiles and maximize their presence on the platform. The subscription includes various tools and features to help businesses promote their products and services effectively. While the cost of the Premium Business subscription may seem high, the value provided by these enhancements could prove to be worthwhile for businesses looking to generate leads through LinkedIn. The ongoing development of more features for Premium Company Pages reflects LinkedIn’s commitment to providing users with opportunities to connect with their target audience and drive business growth on the platform.