LinkedIn has added a new feature that allows companies to verify their company pages in order to establish trust with users. This comes after the platform introduced verification for individual users last year. The gray verification tick on company pages indicates that the company has passed LinkedIn’s checks for identity and authenticity. The verification badge helps signal to members and customers that the page is official and can help build trust with the audience. The verification process involves checking the accuracy of data points on the page, active admin presence, page ownership, and compliance with LinkedIn policies.
The verification process for company pages on LinkedIn is not the traditional verification method that many are familiar with. Instead, LinkedIn confirms the legitimacy of company pages through their own process. Companies can add their pages to the waitlist for verification in their settings, and LinkedIn will approve pages at its discretion. With more than 58 million company pages on the platform, verifying each page manually seems like a daunting task. As a result, LinkedIn is rolling out company page verification on a limited basis, so it may take some time for pages to receive the gray badge.
While the company page verification badge may not be immediately recognized by users, it serves as an additional layer of assurance that they are interacting with official representatives. This can help build credibility and trust with the audience. However, the application process for verification is limited, which may hinder some companies from receiving the badge quickly. Companies can check if their pages are verified by accessing the “Verification” controls in their company page settings. Verified pages will display the “Verified” badge and verification date in the settings.
LinkedIn is planning to add verification badges to a limited number of pages this month. The verification badge is intended to provide users with a way to identify official company pages and establish trust with the audience. Though the application process for verification is currently limited, it is expected to expand over time as LinkedIn focuses on verifying the legitimacy of company pages on the platform. This new feature is a valuable addition for companies looking to build credibility and trust with their audience on LinkedIn. By displaying the verification badge, companies can signal to users that their page is official and trustworthy.