LinkedIn is testing a new feature that will allow users to view short-form vertical videos in a feed similar to TikTok. While an official announcement has not yet been made by LinkedIn, the feature has been noticed by users and confirmed by TechCrunch’s testing. This new vertical video feed will be located in a separate “video” tab in the LinkedIn app, allowing users to scroll through different clips. This move by LinkedIn follows the success of TikTok’s short-form videos in a vertical feed, creating a ripple effect in the social media industry.
In the past, LinkedIn has incorporated popular social media features, such as a feature similar to Instagram Stories. However, this feature was discontinued within a year. LinkedIn has hinted at the time that more video experiments were in the works, with the goal of evolving the video experience on the platform. The new vertical video feed will showcase content from the community of professional creators and thought leaders on LinkedIn, many of whom actively post video content on their feeds. It is unclear how interested the platform’s user base is in a dedicated video feed for work-related content.
In addition to testing the vertical video feed, LinkedIn has also explored the possibility of incorporating mini video games into the platform. This move follows in the footsteps of Facebook and Google, which have long featured games on their platforms. This could be another strategy by LinkedIn to engage users on the platform and create a more interactive experience. By incorporating popular social media features and experimenting with new ideas, LinkedIn is looking to stay relevant in the ever-evolving social media landscape.
The success of TikTok’s short-form vertical videos has had a significant impact on the social media industry, with platforms like YouTube Shorts and Instagram Reels also adopting similar features. LinkedIn’s decision to test a vertical video feed reflects the changing landscape of social media and the increasing popularity of short-form video content. By introducing this new feature, LinkedIn is aiming to cater to the growing demand for video content on the platform and provide users with a seamless viewing experience.
While LinkedIn has not made an official announcement about the vertical video feed, users have already noticed the feature and shared their experiences on social media. Instagram employee Jenny Eishingdrelo and influencer marketing executive Austin Null have shared video clips showcasing the new video tab on LinkedIn. This suggests that the feature is in the testing phase and could be rolled out to all users in the future. The response from the user base will ultimately determine the success of the vertical video feed on LinkedIn and whether it becomes a permanent part of the platform.
Overall, LinkedIn’s decision to test a vertical video feed is a reflection of the changing social media landscape and the increasing demand for short-form video content. By experimenting with new features and incorporating popular trends, LinkedIn is looking to engage users on the platform and stay relevant in the competitive social media market. The success of the vertical video feed will depend on the response from users and whether it enhances the overall user experience on LinkedIn. With social media platforms constantly evolving, it will be interesting to see how LinkedIn continues to adapt and innovate in the future.