LinkedIn is currently testing a new feature that will allow users to scroll through short-form vertical videos in a similar format to TikTok. This move comes after the success of TikTok’s short-form videos in a vertical feed which has had a ripple effect in the social media industry. Although LinkedIn has not made an official announcement regarding this new feature, users have noticed the new video feed in a separate tab in the LinkedIn app. This new video tab will enable users to scroll vertically through various clips, similar to TikTok, YouTube Shorts, and Instagram Reels.
In the past, LinkedIn has incorporated popular social media features such as a feature similar to Instagram Stories, which was discontinued within a year. However, the platform has hinted at more video experiments in the future, stating that it is working on evolving the Stories format into a reimagined video experience across LinkedIn. With this new vertical video feed, LinkedIn seems to be focusing on showcasing content from its community of professional creators and thought leaders who are actively posting video content on their feeds. It remains to be seen how interested the platform’s user base is in a dedicated video feed for work-related content.
Aside from testing the vertical video feed feature, LinkedIn has also explored the possibility of incorporating mini video games into the platform. While Facebook and Google have long featured games on their platforms, YouTube has also experimented with adding gaming content. This move could be part of a larger strategy by LinkedIn to enhance user engagement and keep up with the evolving social media landscape. It will be interesting to see how users respond to these new additions and whether they will be integrated into the platform on a larger scale in the future.
The social media industry has been significantly impacted by the success of short-form videos on platforms like TikTok, YouTube Shorts, and Instagram Reels. LinkedIn’s decision to test a similar format demonstrates its willingness to adapt and innovate in order to stay relevant in a competitive market. By incorporating features like a vertical video feed and potential mini video games, LinkedIn is aiming to appeal to a wider audience, including professional content creators and thought leaders. These new additions could help LinkedIn differentiate itself from other platforms and attract more users looking for a unique and engaging social media experience.
While LinkedIn has not officially announced the testing of the vertical video feed feature, several users have noticed its presence in the app. Influencers like Austin Null and Instagram employee Jenny Eishingdrelo have shared insights into the new video tab, which allows users to scroll through vertical clips. This feature is expected to provide a more interactive and engaging experience for users, enabling them to consume content more efficiently. As LinkedIn continues to experiment with new features and enhancements, it will be interesting to see how users respond and whether these changes will have a lasting impact on the platform’s user base and overall engagement levels.
In conclusion, LinkedIn’s testing of a TikTok-like vertical video feed is a clear indication of the platform’s commitment to innovation and evolution. By incorporating popular social media features and exploring new enhancements like mini video games, LinkedIn is positioning itself as a dynamic and engaging platform for professionals and thought leaders. As the social media landscape continues to change and evolve, LinkedIn’s ability to adapt and introduce new features will be essential to its long-term success. Users can look forward to a more interactive and immersive experience on LinkedIn, with features like the vertical video feed adding a new dimension to the platform’s content offerings.