LinkedIn has recently implemented a change that reduces the size of link preview images in organic posts on the platform. This change is aimed at encouraging users to create more native content, such as LinkedIn articles and direct updates, while also increasing the use of sponsored posts. With this update, sponsored posts will continue to have the full-width preview image, while organic posts will have a smaller image display. When an organic post is promoted to a sponsored content ad, the preview image will be resized to a minimum of 360 x 640 pixels and a maximum of 2430 x 4320 pixels.
This change is similar to a previous update made by another platform, X, which reduced the size of image previews for third-party links in order to discourage users from sharing external URLs. By making shared links less appealing, X aimed to drive more long-form content to be posted directly on the app and reduce referral traffic. LinkedIn appears to be taking a similar approach by reducing the size of link preview images in organic posts, thereby penalizing users who rely on external links to share content. This change could ultimately degrade the overall LinkedIn experience for users who are trying to build a presence on the platform but may not have the time to create unique updates for every post.
The smaller link preview images on LinkedIn may have a negative impact on engagement and click appeal for posts in users’ feeds. Despite concerns raised by users, LinkedIn is continuing to roll out this update and it will eventually apply to all organic posts with external links. As a result, users may need to adjust their posting approach to accommodate this change and maximize the visibility and engagement of their content on the platform. The goal of this update is to keep members on the platform and foster engagement through native posting, while also driving more users towards sponsored updates with full-width preview images.
Users on LinkedIn have expressed dissatisfaction with the update, as it may limit their ability to share external content and create engaging posts with larger preview images. Professionals who are looking to establish a presence on the platform may find it challenging to consistently create unique updates without relying on external links for content. Despite the potential drawbacks of this change, LinkedIn is moving forward with the update in order to promote native content and sponsored posts on the platform. It remains to be seen how users will adapt to this change and whether it will ultimately improve the user experience on LinkedIn or lead to further frustration among users who rely on external links for content sharing.