LinkedIn is expanding access to its automated “Accelerate” campaigns, which utilize AI to automate the entire campaign creation process. This feature scans the URL listed in the campaign set-up along with the company’s LinkedIn presence to build a recommended overview of the optimal LinkedIn campaign. In just five minutes, Accelerate recommends an end-to-end campaign with automatic optimizations to reach the right B2B audience with engaging creatives that can be adjusted before launch.
The option empowers LinkedIn’s AI systems to put together a full campaign by providing a URL for the product being promoted. The system even includes creative elements through the integration of Microsoft Designer. The tool was initially tested with selected partners late last year and received positive feedback, leading to its expansion to all advertisers globally in English language. New tools are being added, such as integrating customer data and exclusion lists into Accelerate campaign targeting, and expanding the capabilities of the AI marketing assistant to provide more recommendations within the creation process.
Despite the initial hesitation of giving full campaign control to an AI system, the results have been promising. Accelerate campaigns have increased campaign creation efficiency by 15% and driven 52% lower cost per action compared to Classic campaigns so far. This makes it a potentially valuable tool for advertisers looking to optimize their LinkedIn campaigns. LinkedIn states that Accelerate campaigns will be available to all advertisers globally in the coming months, offering a quicker and more cost-effective way to create effective LinkedIn campaigns.
The expansion of Accelerate campaigns also includes new features such as integrating customer data and exclusion lists into campaign targeting. The AI marketing assistant will provide recommendations on how to improve campaigns from targeting to creative, further enhancing its usefulness. This development signifies LinkedIn’s commitment to providing advertisers with tools that can help streamline and optimize their campaigns on the platform. The positive results seen from early testing indicate that Accelerate could be a valuable asset for advertisers looking to improve their campaign performance on LinkedIn.
Accelerate campaigns have shown impressive results in terms of efficiency and cost-effectiveness compared to Classic campaigns, making them an attractive option for advertisers seeking to optimize their LinkedIn campaigns. By leveraging AI technology to automate the entire campaign creation process, advertisers can save time and resources while still reaching the right B2B audience with engaging creatives. The integration of Microsoft Designer for creative elements further enhances the capabilities of Accelerate campaigns, providing a comprehensive solution for advertisers looking to improve their LinkedIn marketing efforts.
In conclusion, LinkedIn’s Accelerate campaigns offer advertisers a powerful tool to automate and optimize their LinkedIn campaigns efficiently. The expansion of this feature to all advertisers globally indicates the positive reception and results seen from early testing. With the integration of new features and improvements to the AI marketing assistant, Accelerate campaigns provide a valuable resource for advertisers looking to enhance their campaign performance on LinkedIn. It may be worth trying out this automated solution to improve campaign efficiency and drive better results on the platform.