Microsoft’s latest performance numbers, which include LinkedIn data for the fiscal Q4 period ending June 30, 2024, reveal that LinkedIn saw “record engagement” once again. LinkedIn revenue rose 10% in the quarter with solid performance across all business units, while sessions on the platform increased by 13%. Despite consistently reporting “record” levels of engagement since 2018, LinkedIn currently boasts over a billion members worldwide, although it is unclear how many of these members are active.
It is estimated that around 40% of LinkedIn users are active based on EU user counts reported in line with the DSA. This suggests that LinkedIn likely has around 400 million monthly active users, a significantly lower number than the billion total members. In terms of usage trends, LinkedIn reports that 1.5 million pieces of content are shared every minute on the platform, with video being the fastest-growing content type. Video uploads on LinkedIn have increased by 34% year-over-year, prompting the platform to focus more on video content.
LinkedIn has also seen a 51% increase in Premium sign-ups this fiscal year, potentially due to the addition of Premium Company Pages. These pages offer businesses more ways to showcase themselves on the platform and provide access to AI writing assistant features. While there may be some interest in using AI to enhance one’s LinkedIn presence, the benefits of AI messaging and post writing tools remain unclear. Overall, LinkedIn appears to be doing well overall, with video content and AI features driving increased user engagement and interest.
With LinkedIn’s emphasis on video content and Premium features, users may benefit from aligning with these trends to enhance their LinkedIn presence. Experimenting with video content and exploring the benefits of Premium Company Pages could help users stand out on the platform and attract more engagement. While the specifics of LinkedIn’s growth and engagement figures remain somewhat vague, it is clear that the platform is seeing increased interest in video content and AI-driven features. As LinkedIn continues to evolve and expand its offerings, users may find new opportunities to leverage these trends for their benefit on the platform.