Snapchat is introducing a new “Advanced Partner Program” aimed at expanding revenue opportunities for agencies. The program will provide agencies with personalized training, support, and additional tools to create and facilitate new ad solutions on Snapchat. The new features include bulk invoice downloads, campaign management, member invites, and cross-organization asset sharing. Advanced Partners will also have the opportunity to suggest improvements to Snapchat’s development pipeline.
Participating agencies in the program will receive an exclusive badge and access to educational and business opportunities to enhance their expertise on Snapchat. The program has already been launched with selected partner agencies including VaynerMedia, Wpromote, Horizon Media, Rise, Kepler, PMG, Tinuiti, and GALE. This initiative is part of Snap’s strategy to maximize revenue potential in North America and Europe following lackluster results in 2023. Despite posting revenue growth, Snap has had to make organizational changes to improve margins.
Snapchat’s move towards expanding its revenue potential comes after facing challenges in driving user growth in emerging markets. The company now aims to focus on maximizing opportunities in its highest revenue potential markets to strengthen its business. The Advanced Partner Program is seen as a step towards achieving this goal and may help Snap uncover new opportunities while also assisting advertisers in boosting their Snap campaigns.
Snapchat’s Advanced Partner Program aims to simplify collaboration and organization management for agencies and their clients. It offers personalized training, support, and additional tools to enhance the development of new ad solutions on Snapchat. The program has already been rolled out to selected partner agencies with exclusive badges and access to educational and business opportunities to improve expertise on Snapchat.
With incremental revenue growth and the need to improve margins, Snap has refocused its efforts on maximizing revenue potential in key markets like North America and Europe. The company’s development pipeline will be enhanced with suggestions and input from Advanced Partners to refine its offerings. The program is part of Snap’s broader strategy to unlock new opportunities and assist advertisers in improving their campaigns on Snapchat.