Meta has added a new feature to its Advantage+ Shopping Campaigns, allowing advertisers to target people who have shown interest in their products or services but have not made a purchase. This new audience insight and targeting option will help businesses create custom audiences of engaged customers who are aware of the brand and products but have not yet made a purchase. By targeting these specific groups, businesses can optimize their ad approach and increase the chances of converting interested customers into buyers.
By segmenting engaged customers within targeting, advertisers can gain more insight into how different audience groups are responding to their ads. This allows for more tailored messaging and customization of ad copy to better resonate with each group. With the ability to track and analyze the performance of each audience segment in Advantage+ campaign reporting, businesses can make informed decisions on how to adjust their campaigns for maximum effectiveness. This new option provides a deeper level of understanding of customer behavior and engagement with ads.
Advantage+ shopping campaigns have been successful for many brands on Meta, with automated targeting and presentation options driving solid results. Meta’s research shows that Advantage+ Shopping campaigns lead to a +17% improvement in cost per acquisition on average and a +32% increase in return on ad spend. This indicates that advertisers are seeing positive returns on their investment in these campaigns, making them a worthwhile strategy to consider. By experimenting with this new feature, businesses can gain more insights into how their campaigns are resonating with different audience segments and optimize their targeting for better results.
Overall, this new audience insight and targeting option within Advantage+ Shopping Campaigns provides businesses with a valuable tool to reach engaged customers who have shown interest but have not yet made a purchase. By creating custom audiences of these individuals, advertisers can increase the chances of converting them into customers through more targeted messaging and optimized ad approaches. With the ability to track and analyze the performance of each audience segment, businesses can make data-driven decisions on how to adjust their campaigns for better results. Advantage+ shopping campaigns have proven to be effective for brands on Meta, and this new feature adds another layer of optimization and insight for advertisers to leverage in their campaigns.
The ability to segment engaged customers within targeting provides advertisers with a deeper understanding of customer behavior and engagement with their ads. This allows for more tailored messaging and customization of ad copy to better resonate with different audience groups. By monitoring and analyzing the performance of each audience segment in Advantage+ campaign reporting, businesses can make informed decisions on how to adjust their campaigns for maximum effectiveness. Ultimately, this new option offers advertisers more opportunities to re-engage interested customers and drive better results from their Advantage+ Shopping Campaigns on Meta.