TikTok has become an integral part of many people’s lives, allowing them to share their experiences and talents with a global audience. This platform has revolutionized how content is created and consumed, and its influence is expanding into unexpected areas like job-seeking. LinkedIn, a leading job application platform, is set to launch a video feature that resembles TikTok, allowing users to post short clips that can be scrolled through like Instagram Reels.
On March 28, TechCrunch reported that LinkedIn is testing a TikTok-like feed on its platform, confirming earlier online speculation. The new feature will be accessible through a Video tab in the app’s navigation bar, where users can view a vertical feed of short videos. Users will have the ability to react, comment, and share videos, similar to other platforms that have adopted the TikTok format. While the new feature will showcase a range of content, including comedy and cooking, LinkedIn intends to focus on professional content related to careers.
The decision to incorporate a video feature on LinkedIn stems from the growing demand for video content as a means of learning from experts. Recognizing this trend, the Microsoft-owned company is testing the video feature to enhance the user experience and provide valuable resources for job seekers. While the specifics of how videos will be selected for user feeds have not been disclosed, LinkedIn acknowledges the potential impact of videos on increasing engagement and enhancing learning opportunities on the platform.
The upcoming launch of the video feature on LinkedIn has generated interest and curiosity among users, who are eager to see how this new addition will enhance their job-seeking experience. As the release date approaches, user reactions to the TikTok-like feed will become more apparent, shedding light on the potential benefits and challenges associated with this innovative feature. By aligning with the growing popularity of short-form video content, LinkedIn aims to stay relevant in the ever-evolving digital landscape and provide a platform that meets the diverse needs of its users in the realm of career development and professional networking.