South Carolina has seen a significant increase in population growth in recent years, outpacing most of the United States. The state offers a lower cost of living compared to the national average and a variety of outdoor activities due to its location by the Appalachian Mountains. The tech, aerospace, and manufacturing sectors are also experiencing growth, attracting more residents. The luxury housing market in South Carolina, particularly around Lake Keowee in the Blue Ridge Mountains, is thriving. Realtor Justin Winter and his team have dominated the region, selling over $1 billion in real estate since 2009.
The state’s luxury housing market includes grand timber and stone homes set around upstate mountain lakes like Lake Keowee. These properties offer stunning views and access to a range of amenities such as golf courses, wellness centers, and marinas. Prices for vacant lots and homes in these amenity communities vary, with waterfront properties fetching higher prices. The inventory of waterfront homes in Lake Keowee is at a historic low, making it challenging to find quality waterfront properties. The pandemic has also increased demand for homes in the area, driving up prices.
Justin Winter specializes in selling properties in lake and mountain amenity communities like the Cliffs communities and The Reserve at Lake Keowee. He also owns vacant lots in these communities, allowing him to have a deep understanding of the design guidelines and restrictions. Winter’s buyer demographic includes retirees and relocators from states like Illinois, Minnesota, and Texas looking to escape harsh winters or urban congestion. Greenville, a city 45 minutes from Lake Keowee, has also become a popular market due to its rapid development and vibrant atmosphere.
Winter’s success strategy lies in his knowledge of the land, communities, and relationships with clients. He focuses on showcasing the lifestyle and passion for the area, rather than pressuring clients to buy properties. His firm has set numerous sales records for the highest-priced homes sold in the amenity communities, emphasizing the value of genuine relationships and a deep understanding of the market. Overall, the rise of South Carolina as a destination for luxury real estate is driven by its natural beauty, lower cost of living, and growing sectors like tech and aerospace.