Snapchat has announced the date for its upcoming annual Partner Summit. The 2024 Snap Partner Summit will occur on September 17th at the Barker Hangar in Santa Monica, CA. The event will bring together partners, creators, and developers to share new products and celebrate the Snapchat community. However, due to recent challenges faced by the company, there is not much anticipation for major announcements during this year’s summit.
Snapchat’s latest performance update revealed slowing user growth in key markets and a sixth consecutive quarter of single-digit revenue growth or decline. As a result, the company has been forced to make tough decisions about its future direction, including reducing its workforce by close to 2,000 employees over the past two years. Snap has also had to rationalize its advanced projects, leading to the discontinuation of funding for Snap Originals programming, shutting down its third-party AR development platform, and revamping its product roadmap.
While Snapchat has scaled back on many projects, augmented reality (AR) development remains a key focus for the company. This area is expected to be a highlight of the upcoming Partner Summit. However, attendees can anticipate a more subdued event with fewer major announcements compared to previous years. Additionally, Snap has revealed that its 2024 “Lens Fest” event will take place on September 18th and 19th, immediately following the Partner Summit.
Snapchat’s struggles with user growth and revenue growth/decline have led to significant changes within the company. The decision to reduce its workforce and refocus its projects indicates a shift in strategy for Snap. Despite these challenges, Snapchat continues to prioritize AR development, which will likely be a key theme at the upcoming Partner Summit. While expectations are lower for major announcements, the event will still provide an opportunity for partners, creators, and developers to connect and learn about new products.
The 2024 Snap Partner Summit will be held at the Barker Hangar in Santa Monica, CA, on September 17th. The event will bring together the Snapchat community to showcase new products and innovations. Additionally, Lens Fest, a related event focusing on augmented reality, will be held on September 18th and 19th following the Partner Summit. More information about both events will be released as the dates approach, with opportunities for pre-registration available.
Overall, the upcoming Snap Partner Summit presents an opportunity for Snapchat to address its recent challenges and communicate its priorities moving forward. As the company navigates slowing user growth and revenue trends, attendees can expect to gain insights into Snap’s future direction and key focus areas. While this year’s summit may not include as many major announcements due to Snap’s recent steps to rationalize its projects, the event remains an important platform for partners, creators, and developers to engage with the Snapchat community and learn about new developments in AR and other areas.