Snapchat is launching a new “Advanced Partner Program” in order to expand its revenue opportunities. This program will allow agencies to work with Snapchat to create and facilitate new ad solutions to improve results for their clients. The program builds upon Snap’s existing Snap Partner program, connecting brands with approved Snap ads experts to maximize their ad campaigns. Advanced partners will receive personalized training, support, and additional tools throughout the year, along with new features such as bulk invoice downloads and campaign management.
Agencies participating in the program will receive an exclusive badge and access to educational and business opportunities to enhance their expertise on Snapchat. The program has already launched with selected partner agencies, including VaynerMedia, Wpromote, and Horizon Media. This initiative is part of Snap’s effort to increase its revenue potential after disappointing results in 2023. The company plans to shift its development focus to maximize opportunities in North America and Europe to build upon its highest revenue potential markets and improve its business margins.
Snapchat’s revenue growth has been incremental, leading the company to cut staff and rationalize projects to improve its margins. The Advanced Partner Program is a part of Snap’s broader journey to uncover more opportunities and help advertisers enhance their campaigns on the platform. By allowing agencies to suggest improvements and updates, Snap can further refine its offerings and cater to the needs of its partners. The program aims to simplify collaboration and organization management, making it easier for partners and clients to buy, manage, and measure on Snapchat.
The new features introduced through the Advanced Partner Program include bulk invoice downloads, campaign management improvements, member invites, and cross-organization asset sharing. These tools will streamline the process for agencies and clients to work together on Snapchat advertising campaigns. By providing dedicated support and additional resources, Snap aims to enhance the overall experience and results for advertisers utilizing the platform. The program is part of Snap’s efforts to boost its revenue potential and align its development efforts with its key markets in North America and Europe.
In conclusion, Snapchat’s Advanced Partner Program is a strategic move to expand revenue opportunities and improve results for advertisers on the platform. By offering personalized training, support, and new features, Snap aims to enhance the experience for agencies and clients working on Snapchat campaigns. The program is part of Snap’s broader efforts to maximize revenue potential in key markets and streamline its operations to improve margins. With established partner agencies already on board, the Advanced Partner Program is set to drive further growth and success for both Snap and its advertising partners.