The latest study by Socialinsider on LinkedIn posting best practices has revealed some key trends for 2024. Multi-image posts have been found to generate the most engagement on the platform, as carousel posts are no longer available. Document posts, images, and videos also perform well, while link posts tend to have poorer performance due to platforms discouraging users from leaving the app. Although some brands have tried posting links in the first comment, there is not enough data to determine its effectiveness.
In terms of shares, video posts have been shown to be the most effective on LinkedIn. This could be crucial for brands looking to increase their brand awareness, especially as LinkedIn continues to emphasize video content. However, with the rise in competition on the platform, brands are also posting more frequently. Despite this, LinkedIn is driving higher engagement and is adjusting its algorithms to prioritize niche, valuable content that helps members grow their knowledge in specific areas of interest.
While there is no one-size-fits-all approach to LinkedIn strategy, the insights from the study can help brands formulate a more effective plan. By using multi-image posts, video content, and focusing on niche, valuable content, brands can increase their engagement on the platform. The study suggests that businesses are recognizing the importance of LinkedIn as a platform for connection, especially as engagement shifts away from other social networks. With good content and the right approach, brands can still reach their target audience on LinkedIn.
It is important for brands to stay updated on the latest trends on LinkedIn in order to maximize their presence on the platform. Multi-image posts, video content, and niche, valuable content are key components of a successful LinkedIn strategy in 2024. By experimenting with different types of posts and staying active on the platform, brands can increase their engagement and reach a wider audience. With competition on the rise, it is essential for brands to adapt to the changing landscape of social media and leverage the unique opportunities that LinkedIn has to offer.