X, formerly known as Twitter, is planning to launch an updated Explore page that will feature topic summaries generated by its Grok AI chatbot. The new format will also highlight in-progress Spaces to provide more exposure to live-streams within the app. This is a crucial element as X currently hosts over 450k Spaces chats every week, but they are not always easy to find. The updated Explore page aims to make it easier for users to discover in-the-moment broadcasts and increase engagement. Additionally, video views are on the rise in the app, positioning X as a top destination for live event coverage.
The development of Grok AI is closely linked to X owner Elon Musk’s involvement with the project. Back in 2015, Musk partnered with OpenAI founders to support the project financially. However, in 2017, Musk attempted to gain control of OpenAI, which ultimately led to a rift between him and the organization. This resulted in Musk starting his own AI project, xAI, and creating Grok to compete with OpenAI. It seems that Musk’s legal action against OpenAI is driven by personal grievances stemming from their previous disagreements. Despite this, xAI continues to evolve, with Musk investing millions in hardware to improve its capabilities.
The incorporation of Grok into X’s Explore page is a strategic move to increase awareness and usage of the AI chatbot. Premium users will have access to Grok, and more users will receive free access to Premium, indicating Musk’s push to integrate Grok more extensively within the app. The live tab on the Explore page could also attract more users, especially with the growing popularity of video content on the platform. While the focus is on promoting Grok, the live tab may prove to be more valuable in enhancing user experience on X.
The partnership between Musk and OpenAI had a significant impact on the development of AI technologies, leading to the creation of xAI and Grok. The updates to X’s Explore page reflect Musk’s ongoing interest in AI research and implementation. By leveraging Grok’s capabilities, X aims to showcase real-time topic summaries and promote in-progress Spaces to enhance user engagement. The rivalry between Musk and OpenAI has fueled the development of xAI, and the integration of Grok into X signals Musk’s determination to make it a key feature within the app.
Overall, the updated Explore page on X shows a strategic focus on AI integration, specifically with Grok, to provide users with real-time insights and enhance their experience on the platform. The increased visibility of in-progress Spaces and live-streams will likely attract more users to engage with X’s live content. Musk’s personal involvement in the development of xAI and Grok demonstrates a deep commitment to advancing AI technologies. As X continues to evolve, the incorporation of AI-driven features like Grok will play a crucial role in shaping the platform’s future direction and user engagement strategies.