Kirill Gurskiy, Managing Director of GEM Capital, focuses on investing in game studios within the multi-billion-dollar gaming industry. Effective communication between investors and game developers is crucial to mitigate risks in this competitive market. GEM Capital has invested in over 20 creative game development studios, such as Mundfish and Weappy, and Kirill ensures effective communication with these designers and creators.
The core principles of effective communication with game developers involve finding a balance between art and business, drawing clear lines between responsibilities, setting objectives and expectations, understanding the development process, embracing their vision, scheduling regular check-ins, cultivating creativity, learning to wait, encouraging knowledge sharing, and building a relationship beyond just a transaction. By following these principles, investors can secure long-term success in the gaming industry and foster strong partnerships with game developers.
Developers are typically open to receiving help from partners in areas like financial, legal, investment, and organizational matters, as they often lack expertise in these areas. Setting clear objectives and expectations, understanding the production process, embracing developers’ vision, and encouraging knowledge sharing are key components of effective communication that can lead to successful partnerships and projects in the gaming industry. Regular updates and check-ins help to maintain communication and address any emerging issues throughout the development process.
The importance of respecting the creative process, allowing for experimentation and innovation, and avoiding pressure or unrealistic deadlines is emphasized in maintaining positive relationships with game developers. Building a relationship based on mutual respect, understanding, and support is essential for long-term success in the gaming industry. Cultivating creativity, encouraging knowledge sharing, and fostering open communication are critical components of successful partnerships between investors and game developers.
Investors should focus on learning the intricate details of the game development process, defining their level of involvement, setting clear objectives, and building trust with developers to ensure successful collaborations. By embracing the principles of effective communication and establishing solid relationships with game developers, investors can navigate the challenges of the gaming industry and achieve long-term success in this dynamic market.