Content sharing is a crucial aspect of content creation that can help maximize resources and engage users who may not otherwise be reached. However, with platforms focused on keeping users within their ecosystems, careful research and planning are essential to navigate algorithms and reach the target audience effectively. To optimize content sharing, it is necessary to tailor content for each platform or distribution method rather than simply reposting the same content. By strategizing how to drive traffic through popular platforms, such as Substack, LinkedIn Newsletters, OnePitch, Medium, and Reddit, creators can attract a wider audience and generate more traffic to their website.
Mapping the audience journey is a valuable strategy to understand the steps users take as they seek to solve problems or seize opportunities. By identifying key touchpoints and motivations at each stage of the audience journey, content creators can craft more targeted and effective marketing strategies. Creating new assets specifically optimized for different platforms through Owned Asset Marketing (OAM) can enhance content sharing and engagement. Zero-click content, such as studies, resource lists, training courses, or expert commentary, can provide valuable standalone insights that do not require users to click through, enhancing content visibility.
Implementing a PR topic tour can help establish an individual or company as an expert in a particular field by sharing insights, data, or unique resources related to trending topics. By identifying relevant industry trends, creating or optimizing assets, and pitching to various outlets or communities, content creators can build credibility and attract a targeted audience. Leveraging platforms like LinkedIn Articles, Reddit, Forbes Councils, Email, DZone, and X (Twitter) Personal Accounts can further amplify content distribution and attract more traffic.
Platforms like LinkedIn Personal Posts, Facebook Groups, Slack Communities, SlideShare, Quora, Growth Hackers, Flipboard, and Scoop.it offer opportunities to engage with niche audiences and share valuable insights or resources. By actively participating in industry-related groups, sharing unique content, and participating in discussions, creators can establish authority and drive traffic to their websites. Utilizing tools like Listly and creating interactive lists can further enhance content sharing and audience engagement. Newer platforms like Threads and Mastodon also offer unique opportunities to share links directly and attract a broader audience.
In summary, content sharing across various platforms requires strategic optimization to leverage each platform’s unique dynamics effectively. By utilizing strategies like audience journey mapping, OAM, PR topic tours, and engagement on diverse platforms, content creators can increase the visibility and impact of their work. Leveraging a combination of mainstream platforms and niche communities can help reach a broader audience and drive traffic to websites. Effective content sharing not only amplifies content but also funnels the audience towards valuable resources on creators’ websites.