A LinkedIn Company Page is your organization’s professional home on the world’s largest business networking platform. By creating and maintaining an active company page, you’ll establish credibility, attract top talent, and build meaningful connections with potential clients and partners. This guide will help you set up a fully functional LinkedIn presence that showcases your company’s culture, values, and latest developments to millions of professionals.
This article is designed for business owners, marketing managers, and HR professionals who are ready to establish their company’s LinkedIn presence. You’ll need a personal LinkedIn account in good standing, basic company information such as your company name and website, and a profile photo or company logo. Having a list of employee email addresses will also be helpful when you’re ready to invite team members to follow your page.
We’ll walk you through a straightforward seven-step process that takes you from creating your page to establishing it as an active, credible business resource. Each step builds on the previous one, ensuring you set up all the essential elements before launching your company’s linkedin strategy. By the end, your page will be polished, populated with content, and ready to start engaging your professional audience.
Step 1: Click Create a Company Page from your linkedin profile
From your LinkedIn homepage, click the ‘Work’ icon in the top right, scroll to the bottom of the menu, and click ‘Create a Company Page.’ You must have a verified email address and be an employee of the company.
Step 2: Choose your page type and enter basic information
Select ‘Small Business,’ ‘Medium to Large Business,’ ‘Showcase Page,’ or ‘Educational Institution.’ Enter your company name, LinkedIn URL (choose carefully – it cannot be changed), and website URL.
Step 3: Add your company profile details
Upload your company logo (300x300px, PNG recommended) and cover image (1128x191px). Write a compelling tagline (120 characters) and company description (2,000 characters) that includes your target keywords.
Step 4: Complete your company information
Fill in company size, type (Public/Private/Nonprofit), industry, and founding year. Companies with complete profiles get 30 percent more weekly views. Add your specialties to appear in relevant searches.
Step 5: Invite your employees to follow and connect
Use the ‘Invite connections to follow’ feature to invite your linkedin connections to follow your page. You get 100 free invitation credits per month. Ask all employees to connect their profiles to your page.
Step 6: Publish your first 5 posts before promoting
Before driving traffic, publish at least 5 posts so visitors see an active page. Mix content types: company news, industry insights, employee spotlights, and thought leadership articles. Post 3-4 times per week minimum.
Step 7: Enable notifications and set up admin roles
Go to Admin Tools > Page admins to add team members as Super Admins, Content Admins, Curator Admins, or Analyst Admins. Enable notifications for new followers, mentions, and comments to stay responsive.
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