Frequently Asked Questions: LinkedIn Creator Mode FAQ: Common questions answered
What does LinkedIn Creator Mode do?
LinkedIn Creator Mode changes your default profile action from Connect to Follow, unlocks access to LinkedIn Live and Newsletters, adds a hashtag section to your profile, gives you access to Creator Analytics, and allows you to add a link to your profile header.
Who should use LinkedIn Creator Mode?
Creator Mode is best for people who publish original content regularly – thought leaders, consultants, speakers, coaches, journalists, and executives who want to build an audience. It is not ideal for people who primarily want to grow their professional network, since it replaces the Connect button with Follow.
Does Creator Mode affect how my posts are distributed?
Yes. LinkedIn gives Creator Mode users slightly higher organic distribution as part of its effort to reward active content creators. Posts from Creator Mode accounts also appear in the following feed of users who follow you.
Can I have both followers and connections with Creator Mode?
Yes. Existing connections remain connections. New visitors see Follow as the primary button, but they can still connect by clicking the More menu. So you accumulate both followers and connections.
How do I enable LinkedIn Creator Mode?
Go to your linkedin profile, scroll to the Resources section (below your headline and About), and click on Creator Mode to toggle it on. Choose 5 hashtags that represent your content topics, then save.
Can I turn off Creator Mode after enabling it?
Yes, Creator Mode can be toggled off at any time. However, turning it off removes access to Creator Analytics and LinkedIn Live, and changes your primary CTA back to Connect.
Does Creator Mode improve your LinkedIn SSI score?
Creator Mode can indirectly improve your SSI score by increasing content engagement (which boosts the Engage with Insights component) and follower growth (which boosts the Build Relationships component).
