Frequently Asked Questions: LinkedIn InMail FAQ: Open Rates, Credits, and Templates
What is LinkedIn InMail?
LinkedIn InMail is a feature that lets you send a private message to any LinkedIn member, even if they are not your connection. Free accounts cannot send InMail. Premium accounts receive a set number of InMail credits per month that refresh if the recipient replies within 90 days.
How many InMail credits do I get with LinkedIn Premium?
premium career: 5 InMail credits/month. premium business: 15 InMail credits/month. Sales Navigator Core: 50 InMail credits/month. Sales Navigator Advanced: 50 InMail credits/month. recruiter lite: 30 InMail credits/month. Credits are returned when the recipient responds within 90 days.
What is a good LinkedIn InMail open rate?
The average LinkedIn InMail open rate is 10-25%. Personalized InMails with specific subject lines can achieve 30-50% open rates. Compare this to cold email average open rates of 15-25%. The response rate for InMail is typically 3x higher than cold email for the same audience.
Can I send a free message to someone I am not connected to on LinkedIn?
Yes, in two ways. First, Open Profile members (usually Premium users who have opted in) can receive free messages from anyone. Second, if you are in the same LinkedIn Group as someone, you can message them for free. Look for the Message button on their profile – if it appears without an InMail credit cost, it is free.
What should I never say in a LinkedIn InMail?
Avoid: generic openers like ‘I came across your profile’, pitching your product or service in the first message, overly long messages (over 200 words), misleading subject lines, requesting a call before establishing any rapport, and sending the same InMail template to hundreds of people without personalization.
What is the optimal LinkedIn InMail length?
The optimal InMail length is 50-200 words. Analysis of InMail response rates shows messages under 100 words have higher response rates than longer messages. The ideal structure is: one sentence of personalized observation, one sentence of why you are reaching out, one clear ask with a low-friction response option.
Do InMail credits expire?
InMail credits do not expire as long as your Premium subscription is active. However, each month’s credits are added to your balance (up to a maximum). For Sales Navigator, unused credits roll over up to a maximum of 150 credits. Credits are not refundable when you cancel your subscription.
