What Is a LinkedIn Showcase Page? How It Differs from a Company Page

A LinkedIn Showcase Page is an extension of a linkedin company page, designed to highlight a specific product, service line, business unit, or target audience segment. While a Company Page represents the entire organization, a Showcase Page allows companies to create a dedicated presence for a particular offering and build a separate following of people specifically interested in that topic.

Showcase Pages appear in the Affiliated Pages section of the main Company Page, creating a hub-and-spoke structure where the parent company connects to multiple specialized sub-pages. Each Showcase Page has its own administrators, content feed, follower base, and analytics.

Showcase Page vs. Company Page: Key Differences

• Scope – company pages represent the full organization; Showcase Pages represent one product, service, or audience segment.
• Audience – Showcase Pages allow you to build a more targeted follower base of people who care specifically about that offering, not the whole company.
• Content – Each Showcase Page has its own content feed, so followers only see content relevant to what they followed.
• Following – Users can follow a Showcase Page without following the main Company Page, and vice versa.
• advertising – LinkedIn Sponsored Content and ads can be run from Showcase Pages, allowing targeted campaigns specific to that product or audience.

When to Create a LinkedIn Showcase Page

Showcase Pages make sense when:

• Your company has multiple distinct product lines with different target buyers (e.g., an enterprise product and a small business product)
• You serve meaningfully different customer segments that would not benefit from each other’s content
• You have a major brand initiative, community, or program that warrants its own presence
• You want to run separate content and advertising strategies for different offerings

How to Create a LinkedIn Showcase Page

1. Go to your LinkedIn Company Page (you must be a Super Admin)
2. Click the Admin tools dropdown in the top right
3. Select Create a Showcase Page
4. Enter the Showcase Page name and add a logo
5. Complete the page profile with a description, website URL, and tagline
6. Publish the page and begin posting content

Showcase Page Limitations

Showcase Pages do not support all Company Page features. They cannot post job listings, and they do not have a Products tab or a Services tab the way Company Pages do. They are purely content and community focused. Additionally, each Company Page can create up to 25 Showcase Pages, which is more than sufficient for most organizations.

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