LinkedIn Sales Navigator is a paid subscription product for B2B sales professionals. It provides 150+ advanced lead and account search filters, real-time alerts on job changes and company news, CRM integration, and additional InMail credits beyond the standard limit.
LinkedIn reports that Sales Navigator users receive 57% more responses to InMails than free account users, attributed to better targeting and the credibility signal of a premium badge.
Example: A BDR builds a list of 200 VP-level operations executives at manufacturing companies with 500-5,000 employees who posted on LinkedIn in the past 30 days, then sequences personalized connection requests referencing their recent posts.
