Digital PR is a marketing strategy combining traditional public relations with content marketing and SEO to earn online media coverage, backlinks, brand mentions, and audience reach. Unlike traditional PR focused on print or broadcast placements, digital PR targets online publications, podcasts, newsletters, and influencers to build domain authority and brand awareness simultaneously.
For B2B companies, digital PR often means pitching data studies or expert commentary to industry publications in exchange for a cited mention and backlink.
Example: A logistics software firm publishes an original supply chain delay study, pitches it to FreightWaves and Supply Chain Dive, and earns three articles citing their data with dofollow links. The campaign generates 47 new referring domains in 30 days and a 22% increase in organic search traffic.
