The current trend in tech-related companies is to incorporate generative AI into their platforms, but the author remains unconvinced about the benefits of these AI offerings, especially in a social media context. For example, Meta recently added an AI chatbot that provides suggestions when users search on Facebook, Instagram, WhatsApp, and Messenger. However, these suggestions may not be targeted or personalized to the user’s interests and may not be useful to users who are already searching for something specific. The author questions the need for these AI assistants and suggests that their implementation may not be valuable to users.
Meta’s AI assistant can now generate images as well, with suggested prompts that seem random and out of touch with what users might actually be interested in. These prompts and generated images may lack value and appear artificial and off-putting to users. The author questions the purpose of these image generation tools and wonders if they truly provide a social benefit on platforms that were meant to connect humans through shared experiences. Despite the advancements in AI image generation, the author remains skeptical about the impact and usefulness of these tools on social media platforms.
While the advancements in AI image generation are impressive from a technical standpoint, the author is disconcerted by the strange and artificial nature of the generated images. The author acknowledges that AI tools will continue to improve and provide new ways to use AI across various digital platforms. However, the question remains whether these tools are truly social and belong on platforms designed for human connection through shared experiences. The author points out that some users are exploiting these AI tools for easy engagement, leading to the proliferation of fake images on platforms like Facebook.
Despite efforts by platforms like Meta to regulate AI-generated content, the author questions the true benefit of incorporating AI tools into social media apps. While there may be some positives to improved algorithms and conversational search features, the author is still skeptical about the overall impact of AI on social apps. Every platform is jumping on the AI trend to avoid being left behind, but the author believes that outside of improved algorithms, there may not be a killer use case for AI in social media. The author remains unconvinced that AI tools on social media platforms are truly beneficial or transformative.
In conclusion, the author expresses skepticism about the current state of generative AI in social media and questions the value and impact of AI tools on platforms like Facebook and Instagram. Despite advancements in AI image generation, the author finds the generated images to be artificial and off-putting. The author is unsure if AI tools truly provide a social benefit and questions whether they belong on platforms designed for human interaction. While platforms like Meta are trying to regulate AI content, the author remains unconvinced that AI tools on social media platforms have a significant positive impact.