Founder & CEO of Clonefluence, Inc. and Cloned gg, helping thousands grow their online presence with networking tactics. Many prominent players in the digital distribution space offer musicians different avenues to share their music with a global audience, with platforms like DistroKid, UnitedMasters, TuneCore, CD Baby, and others available for upcoming artists. Each platform has benefits, so it is important to choose the correct distribution platform that suits an artist’s needs to get the most out of it.
Choosing the correct distribution platform is crucial for artists as all their music will be released and tracked there. While platforms share similarities, they also have distinctive features and pricing structures. Elements to consider include pricing models and revenue sharing, speed of distribution, collaboration features, monetization and royalties, social media opportunities, analytics and data, and artist rights. It is important for artists to choose a platform that aligns with their specific business needs and priorities.
Factors such as pricing structure, control over rights, and additional monetization opportunities should be considered when choosing a distribution platform. Some platforms operate on a subscription model with an annual fee, providing unlimited uploads, while others operate on a freemium model with a percentage of revenue generated. Artists should also consider features like rapid distribution, collaboration tools, opportunities for sync licensing, social media integration, detailed analytics, and mobile applications for easier access to revenue and upload status.
For those with a social media presence, platforms like DistroKid offer features like HyperFollow that allow artists to create personalized landing pages for their releases with links to streaming platforms and social media. Utilizing these features can help artists reach a more targeted audience and build hype for their music releases. Furthermore, paying attention to who owns the master recordings on each platform is crucial for artists who prioritize control over their music, as some platforms, like UnitedMasters, allow artists to maintain ownership of their master recordings.
The choice between distribution platforms ultimately depends on the specific needs and priorities of the artist. Factors like pricing structure, control over rights, additional monetization opportunities, and other features should be carefully considered to make an informed decision. By choosing the right distribution platform, artists can effectively release and track their music, engage with their audience, and maximize their online presence. Joining organizations like the Forbes Business Council can also provide growth and networking opportunities for business owners and leaders in the digital distribution space.