Meta has recently introduced several new generative AI tools for advertisers to use in Ads Manager. These additions include enhanced image and text generation capabilities, creative expansion features, text overlays, and more. Evolution in AI image generation has resulted in the ability to create full image variations based on the original creative, using conversational prompts as a reference to generate backgrounds, visual styles, and presentation approaches. This new process will provide more creative options for advertisers, allowing them to create multiple variations of their ad creative.
Moreover, Meta has improved its ad text variation feature to generate alternative ad headlines. By creating variations for ad headlines and text, advertisers can come up with more effective hooks for their ads, drawing on formats that have been successful for other brands. The updated generative AI system also aims to reflect a brand’s voice and tone by highlighting key selling points based on previous campaigns and text input. These advancements in text generation tools will be powered by the latest Llama 3 large language model, increasing the system’s capacity for generating text variations.
Additionally, advertisers now have the option to create text overlays for their ad content, with a variety of font choices available. These updates aim to assist advertisers in enhancing their ad creative by utilizing AI tools effectively while ensuring that the product images remain central to the display. To streamline the use of these features, Meta has centralized all its AI tools under the Advantage+ creative tab in Ads Manager. This centralized collection allows advertisers to easily access and navigate through Meta’s generative AI tools in one place, simplifying the process of finding the right assistive elements for their campaigns.
The key advantage of these AI tools is that they are trained on the best-performing ads within Meta’s system, ensuring that suggestions align with what actually drives engagement and clicks. By experimenting with Meta’s AI suggestions, advertisers can gain insights into effective strategies for building Facebook and Instagram ads, whether it’s utilizing shorter copy or crafting snappier headlines. These advancements and enhancements in generative AI tools from Meta provide advertisers with more tools and resources to optimize their ad campaigns and improve overall performance.
Overall, Meta’s new generative AI tools offer advertisers an array of features to enhance their ad creative. From improved image generation capabilities to advanced text variation and text overlay options, these tools aim to streamline the ad creation process and provide more creative possibilities for advertisers. With a focus on reflecting a brand’s voice and tone, the updated AI system helps advertisers generate compelling ad content that resonates with their target audience. Centralizing all AI tools within Ads Manager also makes it easier for advertisers to access and utilize these features, ultimately leading to more effective and engaging ad campaigns on Meta’s platforms.