Click-Through Rate

Click-Through Rate is the percentage of people who see your ad or content link and actually click on it, calculated by dividing clicks by impressions and multiplying by 100. For B2B LinkedIn campaigns, a typical CTR ranges from 1-3% depending on industry and audience targeting quality. You use this metric to gauge whether your headline, copy, and call-to-action are compelling enough to move prospects from awareness into your sales funnel.