The percentage of people who click on your LinkedIn ad or content link after seeing it. It’s calculated by dividing the number of clicks by the total number of impressions and multiplying by 100. B2B marketers use CTR to measure how compelling their messaging and targeting are, helping them optimize campaigns to reach decision-makers more effectively.
Click-Through Rate
Nelson Malone is a LinkedIn strategy specialist and B2B marketing expert with a decade of experience helping professionals grow on LinkedIn. As editor of Linkedin Daily, he covers LinkedIn algorithm updates, advertising strategies, personal branding, and career growth.
