The amount of money spent on a LinkedIn ad campaign divided by the total number of qualified leads generated from that campaign. It measures advertising efficiency by showing how much each potential customer costs to acquire through paid social activity. B2B marketers use CPL to evaluate whether their LinkedIn campaigns are cost-effective and to compare performance across different lead generation strategies or audience segments.
Cost Per Lead
Nelson Malone is a LinkedIn strategy specialist and B2B marketing expert with a decade of experience helping professionals grow on LinkedIn. As editor of Linkedin Daily, he covers LinkedIn algorithm updates, advertising strategies, personal branding, and career growth.
