The percentage of your LinkedIn followers or connection base that interacts with your content through likes, comments, shares, or clicks. A higher engagement rate indicates your content resonates with your audience and the LinkedIn algorithm is more likely to distribute it to broader networks. B2B marketers track this metric to measure whether their posts are driving meaningful conversations and building relationships with prospects and industry peers.
Engagement Rate
Nelson Malone is a LinkedIn strategy specialist and B2B marketing expert with a decade of experience helping professionals grow on LinkedIn. As editor of Linkedin Daily, he covers LinkedIn algorithm updates, advertising strategies, personal branding, and career growth.
